13 Going on 30 - Opening

00:00 – 02:00

Sound
The non-diegetic sound within the clip starts from the moment the Columbia logo has ended and it begins to fade once the first line of dialogue has been spoken, “move it dorkus”. Once the dialogue has began an instrumental version of the song being played for the opening is in the background, however the volume increases once the female character has said her name. This technique is repeated when the same female character speaks again after the title. The diegetic sound is expected for the situation you first see the characters in, which is of the pupils queuing up to have their picture taken. Another use of diegetic sound if of the photographer telling the female character what to do, the photographer is also pronouncing the female characters name which prompts her to repeatedly correct him, this encodes the teenager to be feeling misunderstood a lot of the time.

Editing and Framing
The edit of fade in is used a lot during the title sequence, along with the text being a pink colour and glitter against the background, the title keeps in theme with the genre of teen rom-com. Dissolves have been used for the actors names as well as the glitter background to the backdrop for the photo shoot, this sets up for the scene about to happen. A fade to black and then to ‘Jenna’s’ photograph creates the effect that it is from the camera that has been used. Another fade to black is after the title for the film has been on screen, the title being this far into the film reminds the viewer of what they are watching. Straight cuts have been used between the photographer and female character as well as when the female character is picking up her photograph, this creates verisimilitude for the audience. By having the titles in the centre of the frame it allows them to grab the audience’s attention and by having the characters in the centre of the frame in addition to them taking up the length of the frame, it directs the audience’s attention to them.

Camera Shot and Movement
A close up shot of the female character when she is picking up her photograph allows the audience to see her reactions to her photo. Zoom in and zoom out’s are used frequently during this opening, for instance a zoom in has been used on the female characters photograph to emphasise to the audience how embarrassing the photo is for her. An example of a zoom out has been used from the female’s face to then showing the rest of the room, this allows the audience to get a feel for the situation/surrounding the character is in. The zoom out then leads into a long shot of the room to show the different types of characters that are queuing for their photograph to be taken, this gives the audience to get a chance to see the different stereotypes within the film. Tracking movements have been used to follow the female character down the hall therefore reinforcing the typical iconography of a teen rom-com.

Mise en Scene
The costume and props that the female character is wearing encodes her to be of the ‘geek’ stereotype, for example the high backpack and braces. The colourful jumpers that the female character is wearing both contain the colour pink; reminding the audience that they are watching a genre of film that is aimed mainly at females. The setting of a high school is what is expected for this genre of film. The lighting within the clip is mostly artificial, either coming from the photography lamps used for taking the pictures or from the lamps overhead in the school corridors. Although there is some natural lighting assuming to be coming from the glass doors that lead into the school.