10 things I hate about you - Opening

00:00 – 01:52

Sound
The little use of diegetic sound within the clip is of a girl shouting “Hey!” to another character who has ripped down a poster; this encodes this character to possibly be academic. The sound of the cars driving and ripping of paper when a female rips the poster parallels what is happening on the screen. The diegetic sound starts from the moment the Touchstone logo appears, the song changes once the female in the red car drives up next to the characters in the blue car. The song change to “Bad Reputation” overpowers the first song playing but it also links with the concept of teenagers being; trouble, troubled or in troubled.

Editing and Framing
The transition from a pencil drawing into the setting of a city has an artistic effect which could imply that one of the characters is artistic therefore the opening reflects them. By having the title fade in and out as well as looking though it is scratched onto a desk, ties in with the idea of the opening reflecting a character. When the characters in the blue car pull up they are situated on the left hand side of the frame whereas when the character in the red car pulls up she is situated on the right hand side, which could symbolise that the two different types of stereotypes do not like each other and do not mix with one another. Jump cuts recur throughout this clip, for instance a cut is used from the female character in the red car to the four characters in the blue car to show a contrast in outfit as well as their reactions to each other. A jump cut has also been used from the two cars to school which could indicate that this setting is going to be seen a lot throughout the film.

Camera Shot and Movement
A crane shot has been used of the two cars at the crossing, showing the difference between the cars which could also connote that the four characters in the blue car are of considerably more wealth than the other character due to them driving a convertible. Another use of the crane shot is at the beginning of the clip showing the surrounding city which allows the audience to get a sense of where the characters are located. Pan movements have been used regularly throughout the clip, for instance a pan is used from the crane shot of the city to the characters in the blue car. This allows the audience to not only see the setting but also see the various characters walking along the street. Another pan movement is of the girl in the red car to the characters in the blue which shows a contrast of their outfits and gestures. Close ups have been used to show the characters reactions to one another as they are next to each other in their cars. Tracking movements have been used to follow the character in all black to poster, which could connote that this character is going to be important for the narrative.

Mise en Scene
The character in the red cars clothes being black could connote that she is of the ‘goth’ stereotype in addition to this the red colour of her car connotes lust and desire, things that generally associated with goth’s. The characters in the blue car are all wearing flowery tops or jumpers which encodes them to be of the ‘preppy’ stereotype also the blue colour of the car is a connotation of purity, the opposite of a ‘goth’. The shot of the high school also shows a variety of stereotypes such ‘jocks’ due to the use of hockey sticks. Naturalistic lighting from the sun creates verisimilitude for the audience, instead of it looking fake therefore taking away the effectiveness of the film.